Why people do not buy Supplements.
For health-conscious buyers with a drawer of half-finished bottles who no longer trust a label. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerRecommend blood testing first and provide clear dosing guidelines based on deficiency levels to prevent overconsumption.
“Iron pills and liver pills - I mistakenly thought I had anemia and after a blood test I had too much iron. I also had to stop using my cast iron skillet”
01 - 4
How to answerWarn about potential reactions, suggest starting with low doses, and explain which conditions may cause adverse response
“l-carnitine gave me a terrible day long headache and made me feel extremely anxious”
02 - 4
How to answerOffer testing or assessment tools to identify deficiencies before purchase, so customers only buy what they need.
“It’s good for you, but it’s only worth taking a supplement (for anything) if you’re deficient in it. Otherwise you just pee out the extra that your body doesn’t need.”
03 - 4
How to answerProvide third-party testing certificates, proper storage guidance, and transparency about sourcing and freshness.
“Shilajit if it’s not resin from a trusted source, 97% it’s a scam”
04 - 4
How to answerList all ingredients clearly, warn about allergens, and explain who shouldn't take it based on conditions or medications
“Collagen. It caused a bout of cystic acne which took quite a few weeks to disappear after I stop taking it ☹️”
05 - 4
How to answerShare specific research on proven benefits while being honest about what's uncertain or overhyped in the category.
“The effects are purely super fish oil.”
06 - 4
How to answerExplain genetic and individual differences that affect response, and offer guidance on who benefits most from each suppl
“This seems to be so split down the middle. This did the literal exact opposite for me, better sleep calmness in the morning just overall immediatly could tell an improved state with it but I’ve read about half of people have issues with it like you did, especially if using…”
07 - 3
How to answerProvide clear maximum safe doses, explain toxicity risks, and recommend periodic testing to monitor levels.
“Same here. I took iron pills for years and years.... it caused my ferritin level to go dangerously high. So now I've been having to get phlebotomy (blood draw) treatments to bring my levels back down. DON'T TAKE IRON PILLS.”
08
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
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- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“I have a whole drawer of half-finished bottles I never felt anything from”
“I take like 12 pills a day and honestly cannot tell if a single one does anything”
“Every brand says third-party tested but who is actually testing them”
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