Why people do not buy Coffee.

For home brewers who own the gear, chase the perfect cup, and can taste a stale bag. See the doubts and regrets people repeat, plus the linked comments behind each objection.

8 objections76 comments2 threadsupdated 4 days ago
  1. “It's too expensive to drink every day”

    price
    4

    How to answerPremium coffee costs more but delivers better taste and fewer health issues like acidity that cheaper options cause.

    “And keeping in check with reality, i have Nescafé sunrise every morning, and have Davidoff only during the weekends as a special coffee morning! Coz it’s too expensive to have it everyday 😭”

    01
  2. “Coffee shops charge way too much, like $7-9 for a latte”

    price
    4

    How to answerCoffee shop prices reflect rent, quality ingredients, and skilled baristas. Making it at home is always cheaper.

    “Unless your stopping at QT and making your own drink your going to see those prices anywhere. Chain or independent coffee shop. If an $8 latte is sending you into a tailspin, maybe making a cup at home and forgoing the coffee shop is the best option.”

    02
  3. “I can just make it at home for way cheaper”

    alternative
    4

    How to answerHome brewing saves money and gives you control. We can provide quality beans and equipment to make it easy.

    “Yall just buy an espresso machine and wake up 20 mins earlier for work and you can make your very own $9 coffees”

    03
  4. “The cheap coffee I'm used to tastes bad now that I've tried better”

    risk
    4

    How to answerOnce you experience quality coffee, it's hard to go back. That's why we focus on consistent, premium taste.

    “So true. Nescafe tasted foul after I had davidoff”

    04
  5. “The quality dropped after they changed machines or got bought out”

    trust
    4

    How to answerWe maintain quality standards across all locations and equipment. Customer feedback helps us catch issues quickly.

    “Eh, ever since they put in those auto machines the quality is waaay subpar compared to before. My last Dark roast straight just tasted like hot water. Sadness”

    05
  6. “I don't know which one to try or what goes well with milk”

    effort
    4

    How to answerStart with our beginner-friendly options like Rich Aroma, which works great with milk and has subtle flavor.

    “Rich aroma (1st bottle) is good for beginners”

    06
  7. “Cheap sachets use low quality coffee and too much chicory”

    trust
    4

    How to answerBudget sachets cut costs with fillers. Premium options use 100% arabica beans with no additives for pure taste.

    “Am I the only one who feels coffee from Nescafé sachets taste very different than coffee from their bottle? Is there a quality reduction in the coffee sachets? Also, Davidoff is too good! Especially the Espresso 57, if you like a deeper, intense flavour.”

    07
  8. “Prices keep going up and it's getting out of control”

    price
    4

    How to answerCoffee prices reflect global supply costs and tariffs. We work to keep quality high while managing price increases.

    “That’s prices everywhere these days. It’s kinda out of control”

    08

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  1. 01

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  2. 02

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  3. 03

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02Buyer language

What these buyers struggle with

“I spent $1,200 on the machine and half my shots still come out sour”
“Every grocery bag tastes flat and I finally realized it was roasted four months ago”
“The beans smell amazing and the cup tastes like nothing, I do not get it”
03FAQ

Objection finder FAQ

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