Why people do not buy Baby and parenting.
For exhausted new and expecting parents making high-stakes buys on no sleep. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerOffer trial periods or easy returns so parents can test if their baby actually likes the product before committing.
“Pacifiers. We bought so many and my baby just never took to them.”
01 - 4
How to answerShow real use cases for different lifestyles (city vs suburb, car vs walking) so parents can match products to their sit
“So much of baby stuff is lifestyle based. That’s why for some people it’s a holy grail, and others it’s a dumpster fire. For example, if you’re looking for reviews of strollers. It doesn’t make sense to listen to someone who lives in the city and uses their stroller to get…”
02 - 4
How to answerDemonstrate specific benefits beyond basic function that justify the purchase over household alternatives.
“A lot of it seems entirely unnecessary. I’ll never understand why a specific diaper bag would be “essential” when a tote bag I already have would work the exact same. Same with burp rags and bottle warmers…like just use rags and a bowl of hot water haha, all of these products…”
03 - 3
How to answerClearly disclose subscription requirements upfront and show what's included free vs paid before purchase.
“Hatch. 100%. Ours is basically an expensive nightlight/clock because I didn’t know most of the features require a subscription. 🤦♀️”
04 - 3
How to answerPartner with real parents in various income brackets for authentic reviews, not just wealthy influencers.
“I learned a long time ago to NOT watch YT reviews of baby items because they are mostly sponsored andnthe people doing them are wealthy. I am a teacher. There are 3 teachers in my district who have had babies in the last year, I just asked them for their registries and…”
05 - 3
How to answerOffer mid-tier pricing options or explain cost through durability, safety testing, and long-term value.
“I love my lovevery mat BUT I spent $60 on it from Facebook marketplace. I feel like that was a fair price. Wouldn’t spend $140.”
06 - 3
How to answerHelp parents understand actual timing of needs and what can wait until after baby arrives.
“Shoes! You don’t need them until the baby is walking.”
07 - 3
How to answerProvide exact dimensions, show storage solutions, and offer compact alternatives for smaller spaces.
“Strollers are such a perfect example! We got sooo many people telling us what strollers they bought without considering that they live in the suburbs and we live in a city without a car. I had to keep telling people that I cannot carry an uppababy vista and a baby up and down…”
08 - 3
How to answerDesign for longer use periods or price appropriately for short-term items with resale value in mind.
“I regretted buying baby towels. They grow out of them within 6 months and they're so stupid and small you can't wrap them up properly in them. Just wrap them up nice and cosily in a big adult towel.”
09 - 3
How to answerFocus on truly universal essentials first and guide parents on what can wait until they know their baby.
“Hey- it is totally normal as a first time mom to feel overwhelmed with all of the pressure of buying items for your baby. The reason some people may dislike something another mom swears by is simply because a lot of stuff depends on your baby! Every baby is different and every…”
10
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
Use the prefilled product category or replace it with another one.
- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“It is 3am, I have not slept in two days, and I am googling whether this is normal”
“The registry is full of stuff everyone said we needed and half of it never got used”
“She was finally sleeping through and then the 4 month regression hit and we are back to zero”
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