Clean tracking links, tagged in seconds.

A UTM link is just your normal URL with five optional tags on the end that tell your analytics where the click came from. utm_source is the exact origin, like facebook or newsletter. utm_medium is the channel type, like cpc, email, or social. utm_campaign names the specific push. utm_term and utm_content are optional and hold the paid keyword and the creative variant. Fill those in above and this tool assembles and encodes the link for you.

The tags themselves are easy. Staying consistent is the part that trips people up. UTM values are case sensitive, so Facebook and facebook become two separate rows in your reports, and a stray space or a renamed campaign quietly splits one channel into several. The fix is a taxonomy you actually follow: lowercase everything, use hyphens or underscores instead of spaces, and pick one spelling for each source, medium, and campaign then reuse it exactly. The channel presets above lock the source and medium to conventional values so half the taxonomy stays consistent for free.

Once your links are clean, your reports finally tell the truth: which channel, which campaign, and with utm_content, which creative drove each sale. That is the foundation of honest ad testing, because you cannot compare two angles if you cannot tell their traffic apart.

Tagging tells you which link won. It cannot tell you which angle to test next. For that you need the words your buyers actually use, which is what Adlicio pulls when it scrapes real Reddit comments and ranks them into angles and hooks. See pricing for what it unlocks.