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Your ROAS, solved from any two numbers.

Enter any two of ad spend, ad revenue, and ROAS and get the third instantly. Works in reverse from a target ROAS too. Free, no signup.

Enter any two

Fill in two of the three and the tool solves the last.

ROAS (solved)3.2x= $4,800.00 revenue ÷ $1,500.00 spendRevenue returned per $1 of ad spend on this channel.
Ad spend $1,500.00What you put in.
Ad revenue $4,800.00What came back.
Gross ad return $3,300.00Revenue minus spend, before product cost.

This is platform ROAS for one channel. Your MER, the marketing efficiency ratio, is total revenue divided by total marketing spend across every channel, and it is the number that ties out to your bank account. ROAS also ignores product cost, so a 3x ROAS can still lose money on a thin-margin product. To find the ROAS that actually turns a profit, use the break-even ROAS calculator.

You know your ROAS. The lever that actually moves it is the creative angle.

Adlicio finds that angle in your customers' real words. It scrapes comments and reviews from Reddit, YouTube, Amazon and more, then ranks them into the angles, objections, and hooks that move ROAS the most.

Try Adlicio freeSee how it scrapes Reddit
01Field guide

What ROAS tells you, and what it hides

ROAS is return on ad spend, your ad revenue divided by your ad spend. A 3.2x ROAS means every dollar you gave the platform came back as $3.20 in tracked revenue. Because the formula has only three parts, any two of them pin down the third: spend and revenue give you your ROAS, spend and a target ROAS give you the revenue that budget must produce, and revenue plus a target ROAS caps what you can afford to spend.

Two caveats keep the number honest. First, platform ROAS is an attribution claim, not a bank statement. Each channel credits itself generously, so also track your MER, total revenue divided by total marketing spend, which cannot lie. Second, ROAS says nothing about profit. It compares spend to revenue, not to margin, so a 3x ROAS on a thin-margin product can still lose money on every single order.

That is why this page is the quick utility, not the verdict. Once you know your ROAS, take your price, COGS, and fees to the break-even ROAS calculator to learn the threshold your number has to clear before a campaign actually makes money. Comparing the two turns a raw multiple into a profit or loss signal.

And when the ROAS is not where it needs to be, the fix is rarely the bid settings. It is the creative angle, and the sharpest angles come from scraping what your customers actually say. See pricing for what Adlicio unlocks.

02FAQ

ROAS calculator FAQ

What is ROAS and how is it calculated?

ROAS stands for return on ad spend. It is your ad revenue divided by your ad spend, usually written as a multiple. Spend $1,500 on ads and get $4,800 back and your ROAS is 4800 divided by 1500, or 3.2x, meaning every dollar of spend returned $3.20 in revenue. It is the fastest single read on whether a campaign is pulling its weight, which is why every ad platform reports it. Enter any two of the three numbers above and the calculator solves the third.

What is a good ROAS?

There is no universal good ROAS, because the answer depends on your margins. A 3x ROAS is comfortable on a product with 70 percent gross margin and a loss on one with 25 percent. The honest way to judge your number is against your break-even ROAS, the threshold set by your unit economics. Many DTC brands land somewhere between 2x and 4x on paid social, but treat that as context, not a target. Find your own break-even first, then aim above it.

What is the difference between ROAS and MER?

ROAS is usually reported per platform, so it credits each channel for the revenue it claims through its own attribution. MER, the marketing efficiency ratio, is total revenue divided by total marketing spend across every channel, measured from your actual store data. Platform ROAS numbers routinely overlap and over-claim, especially after privacy changes weakened tracking, so MER is the number that ties out to your bank account. Use ROAS to compare campaigns and MER to judge the whole program.

Does ROAS include profit?

No, and that is its biggest trap. ROAS compares ad spend to revenue only. It knows nothing about your product cost, shipping, payment fees, or overhead, so a campaign with a healthy-looking ROAS can still lose money on every order if margins are thin. To know the ROAS at which you actually break even, you need your unit economics, which is exactly what our break-even ROAS calculator works out from your price, COGS, and fees. Check that number before celebrating any ROAS.

How do I use a target ROAS in reverse?

Enter your planned ad spend and a target ROAS, leave revenue blank, and the calculator returns the revenue that spend has to produce. Planning $10,000 of spend at a 3x target means the campaign needs $30,000 in tracked revenue. Running it the other way works too: enter the revenue you need and your target ROAS to see the most you can spend. It is a quick sanity check before you commit a budget, and a clean way to translate a ROAS goal into dollar terms.
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