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Ad copy that fits every ad.

Paste your copy and check it live against Facebook, TikTok, Google, YouTube, and X limits. Free, no signup.

Paste your ad copy

Counts and checks update as you type. Nothing is sent anywhere.

Characters
68
No spaces
58
Words
11
Sentences
2

Placement checks

Checking 68 characters against 9 placements

  • Meta (Facebook & Instagram)Primary text, 125 recommendedTruncates to a "See more" link past this on most placements.
    Fits, 57 left
  • Meta (Facebook & Instagram)Headline, 40 recommendedBold line under the creative. Can shorten on some placements.
    Over by 28
  • Meta (Facebook & Instagram)Link description, 30 recommendedThe small grey line by the CTA button. Often hidden entirely.
    Over by 38
  • TikTokAd caption / text, 100 recommendedCommonly cited as roughly 1 to 100 characters for in-feed ads.
    Fits, 32 left
  • Google (Responsive Search Ads)Headline, 30 maximumHard cap. You supply several headlines, each up to 30.
    Over by 38
  • Google (Responsive Search Ads)Description, 90 maximumHard cap. Up to four descriptions, each up to 90.
    Fits, 22 left
  • YouTubeVideo title, 100 maximumHard cap on the title field.
    Fits, 32 left
  • YouTubeDescription (visible), 157 recommendedOnly the first ~157 characters show before the fold.
    Fits, 89 left
  • X (Twitter)Post / ad text, 280 maximumStandard cap for a single post on a free account.
    Fits, 212 left

Limits are guidance, not gospel. Platforms change them often and some values are recommended lengths before text gets truncated rather than hard caps. Treat recommended rows as the point where copy starts getting cut off, and always confirm in the ad manager before you launch.

Hitting the character limit is the easy part. Saying the one thing that stops the scroll is the hard part.

Adlicio finds it in your customers' real words. It scrapes public comments and reviews into ranked angles and hooks, so you fill that tight character count with a line your buyers already said, not a guess.

Try Adlicio freeSee how it scrapes Reddit
01How it works

How to check ad copy length

  1. 01

    Paste the copy

    Add the ad text you want to check to the text area.

  2. 02

    Review live counts

    Check the character, word and sentence totals as the copy changes.

  3. 03

    Check every placement

    Use each Facebook, TikTok, Google, YouTube and X status to trim the copy.

02Field guide

Why ad copy length matters

Every ad placement gives you a finite box. Go over the limit and your copy either gets rejected outright, like a Google headline past 30 characters that will not save, or it gets cut off mid sentence behind a See more link that almost nobody taps. Either way the part of your message that mattered most never gets read.

Front loading is the fix. Put the one thing that stops the scroll in the first line, before the truncation point, so the hook survives even when the rest gets clipped. This counter shows you that truncation point per placement, so you can trim with intent instead of guessing where the cutoff lands.

Fitting the box is the easy half. The hard half is knowing which words to spend those characters on. That is where scraping real customer comments beats writing from a blank page, you fill the limit with a line your buyers already said.

03FAQ

Ad character limit FAQ

What is the Facebook ad character limit?

Meta recommends keeping Facebook and Instagram primary text around 125 characters before it collapses into a See more link, headlines around 40 characters, and the link description around 30 characters. These are recommended lengths for full visibility, not hard caps, and they can shorten further depending on the placement. Always confirm in Ads Manager.

How long can a TikTok ad caption be?

TikTok in-feed ad text is commonly cited at roughly 1 to 100 characters. Shorter usually reads better in feed since the caption competes with the video, the sound, and the interface. Treat 100 as a practical ceiling and aim well under it.

What are the Google ad copy limits?

For Responsive Search Ads, each headline is capped at 30 characters and each description at 90 characters. Those are hard limits enforced by Google Ads, so copy that goes over simply will not save. Write to the cap, not past it.

Does shorter ad copy perform better?

Not automatically. Shorter copy fits more placements and survives truncation, but a longer ad that says the one thing your buyer cares about will beat a short ad that says nothing specific. Length is a constraint to respect, not a strategy. The win comes from the message, then you trim it to fit.

Is this ad character counter free?

Yes. It runs entirely in your browser, so there is no signup, no credit card, and nothing is sent to a server. Paste your copy and every count and placement check updates instantly.
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