Magnesium for sleep
521 Reddit comments scanned in one call (top 60 surfaced) + top TikToks
- #1 hook on TikTok
- 11.9M views, 440.9K likes, 155K shares. “Magnesium Cheatsheet: I personally use magnesium glycinate…”
- The objection to kill
- “Took it 6 months. No effects, zero, zip, nada.” And a 249K-view TikTok built on that doubt: “Magnesium doesn’t even help you sleep?”
- The #1 buying anxiety
- Form confusion: glycinate vs threonate vs citrate vs taurate.
- The hook with a built-in story
- “3AM wake-ups → solved by taking it earlier” (141 upvotes).
- The side effect no ad mentions
- The laxative effect (“up all night”).
Angle to run
Lead with the form (glycinate), set the timing expectation, and preempt the “does nothing” doubt with the deficiency mechanism.