Find Micro Influencers on TikTok and Instagram

Most influencer search tools search a database of profiles. This one searches public TikTok and Instagram videos about your niche, then looks up the people who made them. Every creator in the list has posted about the topic, and you can open the post.

Nano influencers (1k to 10k followers)

Small, close audiences. Many accept free product instead of a fee, so nano creators are the usual pick for product seeding at volume.

Micro influencers (10k to 100k followers)

Enough reach to measure a result. This is the usual size for seeding, UGC and affiliate programs.

Large creators (100k+ followers)

Expect a fee, a media kit and slower replies. Use them after smaller creators show which message sells.

Follower count only shows size. Check the engagement rate and open the video before you shortlist anyone.

Search the words your customers use, not only your category. “Collagen supplement” finds supplement reviewers. “Knee pain after running” finds runners who talk about the problem your product fixes, and their followers have that problem too.

Then shortlist 20 to 30 micro creators and send them product. This is product seeding: free product, no paid posting deal. Keep working with the creators whose posts bring sales.

If you use Claude, the Adlicio MCP runs the same search with find_creators. It returns up to 40 creators, public contact details when they exist, and any follower range you set.

Instagram

Set Platform to Instagram. The tool finds public Reels and posts about the niche, then reads each profile for followers and engagement. Private accounts are skipped.

TikTok

Set Platform to TikTok. The tool reads TikTok's search results for the niche and ranks the creators behind the videos. A new niche can take a few minutes the first time. Run it again for the full set.

Country

Country is a preference, not a hard filter. Matching creators rank first and others fill the list. Search in the local language for the best match, like “afvallen” for Dutch creators.