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Find the competitors worth studying.

Enter your product and niche to get a list of real competitors, plus ready-made searches across marketplaces, communities, review sites, and ad libraries. Free to start.

Or search the platforms yourself (always free)

Enter a niche above to build manual competitor searches.

Found your competitors? Their reviews already say why people buy, and where they fall short.

Adlicio mines real comments and reviews from your competitors across Reddit, YouTube, Amazon and more, then ranks them into the angles, objections, and hooks you can win with.

Mine them with AdlicioSee how it works

How to find your competitors

Your competitors are wherever your buyers already compare options, and that is more places than a single Google search. The fastest way to map a market is to run the same intent searches across every surface at once: search engines for demand, marketplaces for product rivals, communities for the brands people recommend unprompted, review directories for the established players, and ad libraries for who is spending to win the category right now.

Lead with your category, not a brand name. Searching best your niche, your niche alternatives, and your niche recommendations surfaces competitors you have never heard of, the small fast movers that a brand-first search would miss. Add your own product name and the tool layers in head-to-head searches like brand vs and alternatives to brand, which is where buyers reveal the exact objections that push them toward a rival.

Finish in the ad libraries. The Meta Ad Library and TikTok Creative Center show the creative your competitors are paying to run, which tells you the angles and hooks already winning attention in your niche. Studying live ads is the shortcut from a blank page to a tested starting point.

Finding the competitors is step one. The real edge is knowing why their customers buy and where they fall short, and that lives in the reviews and comments on their products. See pricing for what Adlicio unlocks.

Competitor finder FAQ

How do I find my competitors?

Start where buyers already compare options. Search your category on Google and YouTube with terms like best, alternatives, and review, then do the same on the marketplaces you sell on, like Amazon, Etsy, and Walmart. Move to communities like Reddit where people ask for recommendations by name, and check review directories like Trustpilot, G2, and Capterra. Finish in ad libraries to see who is actively spending. The tool above opens all of those searches for you, pre-filled with your product and niche, so you can work through them in one pass.

What are the best free competitor research tools?

You do not need paid software to map a market. The free stack is the open web itself: Google and YouTube for search demand, Amazon and Etsy and Walmart for marketplace rivals, Reddit for unfiltered recommendations, Trustpilot and G2 and Capterra for review-driven directories, and the Meta Ad Library and TikTok Creative Center for who is running ads. The competitor finder above bundles all of these into one screen, so the only paid step is optional: mining what those competitors' customers actually say.

How do I find my competitors' ads?

Use the public ad libraries. The Meta Ad Library shows every active ad running on Facebook and Instagram, searchable by brand name or by keyword, so you can pull a competitor's live creative or scan an entire niche. The TikTok Creative Center surfaces top-performing ads on TikTok. The tool above links straight into both, with a brand search and a niche search for Meta, so you can study the angles and hooks your competitors are spending money on right now.

How do I find competitors by niche or category?

Lead with the category, not the brand. Searching best your-niche, your-niche alternatives, and your-niche recommendations on Google, Reddit, and YouTube surfaces the players people actually mention, even ones you have never heard of. Marketplace and directory searches on your category do the same for product-level and software rivals. Enter your niche in the field above and the tool builds every one of these searches at once, so you can map the field without guessing brand names first.

Is this competitor finder really free?

Yes. You get free competitor searches to start, no card required, and the manual platform searches below the results are always free and unlimited. Create a free account to keep running the automatic finder. The paid product, Adlicio, is a separate step you take once you have your list: it mines the public comments and reviews on those competitors into ranked ad angles and hooks for your own product.

FROM COMPETITORS TO ANGLES

You found the competitors. Now find the angle that beats them.

Try Adlicio free. Adlicio mines real comments and reviews from your competitors into ranked angles and hooks for your product.

Free to start. No credit card.

Find your next ad angle in 60s
Angle auditWhat your first brief should decide
Input

product URL, competitor, or keyword

Buyer repeat
pain stack
Belief gap
objection map
First test
hook + brief
Output3 angles, 10 hooks, 1 shippable brief