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Find the subreddits where your customers hang out.

Pick your niche and get 151 hand-curated, active subreddits across 26 ecommerce categories, with notes on what people discuss in each. Free, no signup.

Pick your niche

26 niches, 151 curated subreddits.

Skincare

6 subreddits

You found where your customers talk. Adlicio turns what they say into your next ad.

This is exactly what Adlicio is built for. Point it at any subreddit or thread above and it scrapes the real comments, then ranks them into the angles, objections, and hooks your buyers respond to.

Try Adlicio freeSee how it scrapes Reddit
01Field guide

How to research customers on Reddit

Reddit is the largest public archive of people talking about products with nobody selling to them. In the right subreddit your customers ask what to buy, review what they bought, and complain about what let them down, in their own words and at length. That makes it the best free source of the three things every ad needs: the pain that starts the purchase, the objection that stalls it, and the outcome that closes it.

The catch is finding the right rooms. Reddit search rewards exact keywords, not niches, so most brands never get past the two or three obvious communities. The directory above fixes that: each niche maps to the subreddits where those buyers are genuinely active, with a size tier so you know whether you are reading a broad market or a devoted corner of it. Use the large subs to spot which themes repeat, and the niche subs for the sharp vocabulary and brand-level opinions.

Once you are inside, read comments, not posts. Sort a subreddit by top posts of the month, open the question and review threads, and collect the comments that carry emotion or specificity. Ten strong threads usually hold more usable customer language than a focus group, and it costs you nothing but the reading time.

Or skip the reading time. This tool finds the rooms, and Adlicio does the mining: its Reddit comment scraper pulls the comments from any thread or subreddit you point it at and ranks them into angles and hooks you can run. See pricing for what it unlocks.

02FAQ

Subreddit finder FAQ

How do I find the subreddits where my customers hang out?

Start from your niche, not from Reddit search. Pick the category above and you get the communities where buyers in that market already ask questions, review products, and complain about what does not work. Then verify fit by reading the top posts of the week: if the questions sound like your customers, you are in the right place. From there, follow the crossposts and the sidebar's related communities to find the smaller, more specific subreddits the big ones feed into.

Are big subreddits or niche subreddits better for research?

Both, for different jobs. Large subreddits give you volume: enough threads to spot which pains and desires repeat, which is what makes an angle reliable. Niche subreddits give you depth: sharper vocabulary, stronger opinions, and buyers far enough into the category to name brands and objections precisely. A good workflow reads two or three threads from a large sub to find the recurring theme, then goes to the niche sub to steal the exact words people use about it.

What should I look for once I am inside a subreddit?

Skip the promotional posts and go where the buying psychology lives: question threads asking what to buy, review threads where people defend or trash products, and complaint threads about the category. The comments matter more than the posts. That is where people volunteer the pain that made them buy, the objection that almost stopped them, and the outcome they were really after. Those three things, in the customer's own words, are the raw material of an ad angle.

Can I just post about my product in these subreddits?

Mostly no, and you rarely need to. Nearly every community here removes self-promotion fast, and a founder pitching in the comments reads as spam. The better play is to mine, not post: read what customers already say, extract the recurring angles and objections, and use them in your ads and landing pages where promotion belongs. If you do engage, do it as a genuine participant, answer questions in your area of expertise, and check each subreddit's rules first.

How do I turn subreddit comments into ad angles?

Manually, you copy the striking comments into a doc, tag each with the pain, desire, or objection it expresses, then group them and rank the groups by how often they repeat and how much emotion they carry. The top groups are your angles, and the best-phrased comments become hook candidates. That is exactly the loop Adlicio automates: point it at a thread or subreddit, it scrapes the comments and ranks them into angles and hooks, so a research afternoon becomes about a minute.
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FROM FINDING THE ROOM TO MINING IT

You know where they talk. Now hear what they say.

Try Adlicio free. Adlicio scrapes the comments from any subreddit or thread and ranks them into the angles and hooks your next ad needs.

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