The ads a brand keeps paying for.

Longevity is the most honest public proxy for performance in Meta's Ad Library. A start date cannot tell you the return, but it does show that the advertiser kept the ad active through repeated chances to stop spending on it.

Variants show how often the same page, copy, and link title appear across the account. Several variants can mean the brand is testing formats or placements around one angle, so study the message before the surface treatment.

Meta does not publish spend or conversion data for ordinary commercial ads. Use age to decide what to inspect first, then check the creative, offer, hook, and customer language before adapting an idea for your own account.