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Ad Tester

See your ad the way a scroller sees it, then score it against ads that ran for months.

Your brandSponsored · 🌐

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Your image or video
YOURSTORE.COMYour headline

Your description

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0/100

Your score appears here.

Score it against your customers' words

Adlicio reads thousands of reviews and comments in your niche and shows the exact words buyers use, so your next ad starts from their language.

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01Scoring model

How the score works

Fitted on real Meta Ad Library ads across 64 product categories. Winners kept running for 60 days or more. Losers were switched off within 14 days.

Sixty yes/no questions across eight families are answered by a decision model in under a second, and a logistic regression turns the answers into one score. The first fitted model is being trained; scores shown now are placeholders.

02Score families

What the eight families mean

Hook
the first line earns the second
Specificity
numbers, mechanisms, moments
Proof
customers, studies, ratings
Emotion
what the reader feels
Offer
what they get and the risk reversal
Clarity
one read is enough
Audience fit
who it is for, in their words
Risk
claims Meta rejects and hype; lower is better
03FAQ

Ad Tester FAQ

Is my ad stored?

No. The text goes to the scoring model for one request and is not saved. Do not paste anything confidential.

Does it score the image or video?

No. Copy only. The preview image stays in your browser and is never uploaded.

What counts as a winner?

An ad that kept running 60 days or more. Advertisers keep paying only for ads that work.

Why does Risk lower my score?

Before-and-after body claims, personal attributes and hype get ads rejected or throttled. Rejected ads run zero days.

Can I score it against my own customers?

Yes, inside Adlicio: it reads reviews and comments in your niche and shows the words buyers use.
04More free tools

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Ad Hook AnalyzerRank up to 10 hooks, scored 0 to 100 on 4 dimensions.Ad Longevity CheckerA brand's oldest ads still running: the ones that work.Competitor Ad FinderEvery active Meta ad a brand runs, with the creative.

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