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Why people do not buy Beauty and makeup.

For makeup buyers with a graveyard of wrong shades who shop by swatch and review. See the doubts and regrets people repeat, plus the linked comments behind each objection.

10 objections180 comments5 threadsupdated 1 day ago

  1. “High-end makeup is too expensive when drugstore works just as well”

    price
    4

    How to answerShow specific performance differences that justify the price, like longevity or easier application for busy mornings.

    “The price of high end makeup started sucking the fun out of it for me because I had to view it as some kind of investment. Also, drugstore formulas have come SO far. I'm pretty much a drugstore girl now. I like my NYX Butter Blushes more than I like my Pat Mc Grath blushes at…”

    01

  2. “I don't know if expensive products will actually work for my skin type”

    fit
    3

    How to answerOffer personalized consultations or detailed skin-type matching to prevent expensive mistakes.

    “That Il Makiage shit. Did the online questionnaire and received orange foundation, I laughed when I saw what they sent me. Garbage!”

    02

  3. “Even drugstore makeup is getting too pricey now”

    price
    3

    How to answerProvide clear value through larger sizes, multi-use products, or loyalty programs that reduce per-use cost.

    “Drugstore makeup is getting a bit pricey too though. It makes me sad”

    03

  4. “I can't justify spending this much on something I just wash off”

    price
    3

    How to answerEmphasize the daily confidence boost and professional impact, not just the physical product.

    “One of the skincare hills I'll die on is that it's absolutely pointless to buy a cleanser that costs more than $15 when any basic drugstore brand will do what you want. Splurge elsewhere!”

    04

  5. “I feel like I have to wear makeup but it feels like a chore”

    effort
    3

    How to answerReframe makeup as optional self-expression, not obligation, and offer minimal 'no-makeup makeup' options.

    “It depends why you wear makeup I think. Do you do it because it makes you happy/feel confident/feel professional etc? Or do you wear makeup because you think it is expected of you and it feels like a chore? I do not believe that there is a person who does not look better with…”

    05

  6. “High-end products I bought didn't perform as advertised”

    trust
    3

    How to answerOffer money-back guarantees and show real, unfiltered before-and-afters from actual customers.

    “Seint: it’s garbage. IlMakiage: it’s worse garbage I boycott many brands that Mikayla Nougiera shills because I want to see products on unfiltered faces. She, along with other influencers, doesn’t disclose ads. In addition, her foul mouth is just unnecessary. Enough with her…”

    06

  7. “I already have products that work, why switch to something pricier”

    alternative
    3

    How to answerShow specific upgrades they'll notice immediately, like time saved or better wear throughout the day.

    “Yup. I have so many drugstore holy grails, I can't bring myself to buy anything expensive anymore”

    07

  8. “It takes too much time to do a full makeup routine”

    effort
    2

    How to answerCreate streamlined routines and multi-use products that deliver results in under 10 minutes.

    “I've been doing this look lately as my go to natural face, but I'm undecided on whether it's worth the 30 minutes it still takes to complete the look. I don't mind going out no makeup but I feel like I'm in such a habit of wearing it that I'm not fully dressed without it,…”

    08

  9. “Expensive makeup feels like too much pressure to get it right”

    risk
    2

    How to answerOffer samples, trial sizes, or easy returns so customers can test without committing to full price.

    “The price of high end makeup started sucking the fun out of it for me because I had to view it as some kind of investment. Also, drugstore formulas have come SO far. I'm pretty much a drugstore girl now. I like my NYX Butter Blushes more than I like my Pat Mc Grath blushes at…”

    09

  10. “I can't tell if influencer reviews are honest or just ads”

    trust
    1

    How to answerPartner with creators who clearly disclose sponsorships and show products on unfiltered skin.

    “Seint: it’s garbage. IlMakiage: it’s worse garbage I boycott many brands that Mikayla Nougiera shills because I want to see products on unfiltered faces. She, along with other influencers, doesn’t disclose ads. In addition, her foul mouth is just unnecessary. Enough with her…”

    10

Want the full objection map and the words to answer each one?

Run a VOC report in Adlicio
01How it works

How to use Objection Finder

  1. 01

    Review the category

    Use the prefilled product category or replace it with another one.

  2. 02

    Find objections

    Press Find objections to group the reasons people hesitate or regret buying.

  3. 03

    Check the receipts

    Read each reframe and open the linked Reddit comments for context.

02Buyer language

What these buyers struggle with

“I have a graveyard of foundations that are all half a shade too orange for me”
“It looked flawless in the ad and by noon it had oxidized and separated on my face”
“The lipstick in the tube looks nothing like what actually shows up on my lips”
03FAQ

Objection finder FAQ

How does Objection Finder find objections?

It searches Reddit for discussions about value, regret, disappointment, and wasted money in the category. It reads the useful comments, groups repeated reasons, and keeps linked comments as receipts.

What data does the ranking use?

The ranking uses comments from up to five relevant Reddit threads. Each count is the number of valid source comments attached to that objection in this search.

Is Objection Finder free?

Yes. You can run two searches per week without an account. A free account removes the anonymous IP gate, while the shared weekly tool budget still applies.

Why are there limits?

Each new search reads live Reddit threads and groups the comments. Limits keep the public tool available and control provider costs. Cached searches can return without another live scrape.

How do I get a full objection map in Adlicio?

Open the receipts here to check the source language. In Adlicio, scrape the complete conversations and turn the repeated objections into a voice of customer report, angles, and hooks.
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Product FinderWhat Reddit recommends in any category, ranked by mentions.Customer Language CheckerScore your landing page against the words customers use.Reddit Mention MonitorWho mentioned a brand on Reddit in the last 30 days.

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