Why people do not buy Skincare.
For women 25 to 45 dealing with adult acne, texture, or a wrecked skin barrier. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerOffer samples or trial sizes so customers can test compatibility before committing to full-size products.
“Growing up, DIY face masks were the biggggg thing (like mixing oatmeal and honey and olive oil to make a face mask…). It broke me out so badly and I walked around smelling like breakfast and not in a good way lol”
01 - 4
How to answerSet realistic expectations and timelines. Explain what results to expect and when, based on skin type and concern.
“Laneige lip mask. Does nothing, 2 minutes of hydration, than comes off with no lasting effect. 10x more expensive than a basic lip balm. Huge container so I feel like I’m never going to get rid of it. Don’t understand the hype.”
02 - 4
How to answerEducate that skin is individual. Provide ingredient lists upfront and help customers identify their skin type first.
“The comments under this post literally prove how subjective skincare can be so people please don't buy products without researching whether it's for your skin type or not. Though sometimes even this does not work because at the end formulation matters”
03 - 4
How to answerProvide clear usage instructions and starter routines. Warn against overuse and combining certain actives.
“Over exfoliating. I absolutely destroyed my skin barrier. 😭”
04 - 4
How to answerEducate on sun damage prevention early. Make sunscreen accessible and emphasize it's never too late to start.
“Not using sunscreen responsibly until I was in my mid 20s”
05 - 4
How to answerBuild trust through transparency, consistent quality, and standing behind products with guarantees or returns.
“Love beauty and planet hair mask and shampoo and serum. Biggest scam. Made me loose so much hair. The founder can rot in hell.”
06 - 3
How to answerJustify pricing with ingredient quality and concentration. Offer smaller sizes at lower price points.
“Laneige lip mask. Does nothing, 2 minutes of hydration, than comes off with no lasting effect. 10x more expensive than a basic lip balm. Huge container so I feel like I’m never going to get rid of it. Don’t understand the hype.”
07 - 3
How to answerBe transparent about what eye creams can and cannot do. Consider if a separate eye product is truly necessary.
“Any eye cream I’ve ever purchased, basically.”
08 - 3
How to answerMake skin type and ingredient info prominent. Offer quizzes or consultations to match products to customers.
“The comments under this post literally prove how subjective skincare can be so people please don't buy products without researching whether it's for your skin type or not. Though sometimes even this does not work because at the end formulation matters”
09 - 3
How to answerClearly label potential irritants. Offer fragrance-free and sensitive skin options. Test for eye-area safety.
“Any Cetaphil product, especially their facial lotion and sunscreen. Sears my eyeballs”
10
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
Use the prefilled product category or replace it with another one.
- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“I have tried everything and my hormonal acne still comes back in the same two spots”
“I ruined my skin barrier with actives and now everything stings”
“My skin looks fine in the mirror and terrible in photos”
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