Why people do not buy Fitness.
For people who train hard, have bought gear before, and are tired of programs that stall. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerBreak down cost per visit and compare to alternatives like boutique classes or show family value with childcare included
“$470!? Yikes. I spend a little more than $300 for me, my wife, an our 5-year-old. The childcare alone is worth it and the gym is excellent. But I’m not sure if I’d pay $470/month for it.”
01 - 4
How to answerEmphasize convenience factors like proximity, 24/7 access, and multiple locations that remove excuses for not going.
“Yes worth it naman. No 1 requirement dyan sana walking distance ung home gym mo. Kalaban kasi natin dyan ung katamaran kung malayo. Ung home gym ko before need pa mag commute pero tinayaga ko. Ngayon ung home gym ko tapat lang ng condo namin. Real world benefits depende sa…”
02 - 4
How to answerOffer trial periods so people can test if it fits their lifestyle before committing to a full membership.
“I will give my honest assessment. It can be but it is like all fitness tools. You get what you put into it. If you find coaches/ workouts that motivate you and inspire you to workout daily or even every other day you will see a benefit. If you don’t then it won’t work. I would…”
03 - 4
How to answerHighlight multiple convenient locations and emphasize finding the closest branch to eliminate travel as a barrier.
“You can enter any branch and I think sila pinaka maraming branch sa PH. Pwede nga rin sa overseas branch if traveling. Mas madali maging consistent pag alam mong anjan lang yung gym. If wala kang cheaper nearby option, okay na yan. Wag ka lang pauto sa personal trainers haha…”
04 - 3
How to answerOffer transparent month-to-month options with clear cancellation process and no hidden fees or lock-in periods.
“100% worth it! It’s a month to month membership, they just require 30 days notice for membership changes!”
05 - 3
How to answerAcknowledge different coaching styles exist and let users preview or filter by instructor personality during trial.
“Use the trial period. I have friends who hate it because of how cheesy the instructors are but I personally just find them funny and motivating. The classes are accessible yet challenging and can do at home and gym.”
06 - 3
How to answerOffer tours, guest passes, or detailed facility info so people can see equipment and amenities before joining.
“I will give my honest assessment. It can be but it is like all fitness tools. You get what you put into it. If you find coaches/ workouts that motivate you and inspire you to workout daily or even every other day you will see a benefit. If you don’t then it won’t work. I would…”
07 - 1
How to answerCreate welcoming, judgment-free environment and share testimonials from people who felt safer working out there.
“I got bullied in the YMCA. I've been attending planet fitness for a bit now and my fitness journey has been a lot easier and more successful since I don't feel myself being laughed and gawked at all of the time. Black card spa is pretty good too.”
08
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
Use the prefilled product category or replace it with another one.
- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“I have been going to the gym for months and the mirror looks exactly the same”
“I bought a whole home gym and now it is a very expensive clothes rack”
“Every program works for six weeks and then I just stop progressing”
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