Facebook comments still drive e-commerce. Read them at scale.
Adlicio captures the comments on any public Facebook post and ranks them into ad angles, each with a hook line and the verbatim quotes behind it.
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“Does this actually work for someone over 50 or not?”
“Ordered for my husband, he wears it every single day now.”
“Tried three of these before, all fell apart in a month.”
Older buyers have been burned by things that fall apart fast
“Three fell apart in a month.” Lead with the one that lasts.
Facebook is where a huge share of e-commerce buying still happens, and the comments under brand posts and public group posts are unusually candid. Adlicio captures that language and ranks it into the objections to answer and the desires to lead with, gold for a 35+ audience.
What can you do with Facebook comments?
Scrape a competitor's ad comments to see which objections their audience raises.
Pull public group comments to hear how buyers talk unprompted.
Build an objection bank for a 35+ audience that TikTok misses.
Turn candid comment language into long-form ad copy buyers recognize.
How does the Facebook scraper work?
- 01Paste a public Facebook post URL
Any public post permalink, including the comment section under a competitor's running ad. No API key, no code.
- 02Adlicio reads the comments
It clusters the objections, questions, and tag-a-friend reactions under the post in about 60 seconds.
- 03You get ranked angles
Each with a hook line and the comment quotes behind it, ready for Claude or ChatGPT.
The honest limits: Adlicio only reads what is already public, and it never posts, votes, or messages on your behalf.
“Really user-friendly for pulling comments from a thread, and the files it spits out are perfectly formatted, no messy cleanup needed.”
Facebook scraper FAQ
Does this use the Facebook/Meta API?+
No. Adlicio reads public comments through your own browser session, no API key and no Graph API terms.
Full guide: how to scrape Facebook comments →What can it capture on Facebook?+
Public comments on public posts and pages. You point Adlicio at a public post URL and it captures the comment thread.
Why Facebook if everyone talks about TikTok?+
A large, high-spending e-commerce demographic buys on Facebook, and their comment language is more explicit and objection-rich than younger platforms.
Can I research several pages at once?+
Yes. Aggregate comments across multiple posts or competitors into one angle report to see the market-wide patterns.
What do I get back?+
Ranked angles: the sub-audiences, a hook line for each, and the verbatim quotes behind them, ready for copy or to feed into Claude or ChatGPT.
Go deeper on Facebook
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Turn Facebook comments into one testable angle.
Start with one public page. Adlicio returns the angle, hook, and proof to try next.