How to scrape Google reviews
Google Maps reviews are the biggest local-intent corpus there is: nearly every business has a listing and nearly every customer reads it before deciding. But the official Places API caps the review data it returns at five reviews per place, so the API cannot hand you the full review body for any listing you want to study. Five reviews out of hundreds is a teaser, not a research corpus.
So the real question is how to read the reviews Google actually shows a visitor. Here are the routes, from copying by hand to reading the public listing through your own browser, and the fastest path to usable customer language.
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Manual copying and the export you can only do for yourself
You can open a listing, scroll the reviews, and copy them one at a time, which works for a quick check but not for a whole market. If you own the business, your Google Business Profile lets you export your own reviews in bulk, which is genuinely useful for your own brand. The gap: there is no equivalent export for a competitor's listing, and a competitor's reviews are exactly where your next angle usually lives.
The Places API: five reviews and a hard cap
Google's Places API returns business details and up to five reviews per place, chosen by Google, not a full or sortable review set. There is no official way to page through the complete review body for a listing you do not own. Building your own scraper against Maps is possible but fragile: the markup shifts, reviews load dynamically as you scroll, and automated traffic gets throttled. If review analysis is not your product, that maintenance is a tax on your real work.
The paste-a-URL route
Adlicio reads the reviews on a public Google business listing through your own browser session, the same content you see as a visitor, with no API key and no per-call quota. Give it the listing and it captures the written reviews in about 60 seconds.
It reads the words, not the star noise, and clusters the reviews into ranked angles: the recurring praise, the complaints, and the objections, each backed by verbatim quotes. Because Maps reviews cover almost every local category, you can pull the exact language customers use to judge service, value, and trust, then reuse it in your own copy.
The 60-second version
- 01Pick the listings your buyers compare
The competitor you lose customers to, the top listing in your category, and your own. Negative reviews of a rival often hold the sharpest angle.
- 02Paste each listing into Adlicio
The scrape reads the public reviews and finishes in about 60 seconds per listing.
- 03Read the clusters, lift the phrasing
The output ranks recurring reactions into angles with hook lines. A repeated complaint becomes your promise, the verbatim quote becomes your proof line.
Questions people also ask
Why does the Google Places API only return five reviews?+
The Places API is built to show business details and a few sample reviews inside apps, so it caps at five reviews per place and picks which ones. There is no official endpoint for the full review body, which is why real research reads the public listing instead.
Can I export my own Google reviews?+
Yes, if you own the business. The Google Business Profile lets you export your own reviews in bulk. There is no equivalent for a competitor's listing, so Adlicio reads their public reviews through your browser session instead.
Why are Google Maps reviews good for ad research?+
They are the largest local-intent review corpus there is, spanning almost every business category, so they show how customers actually judge value, service, and trust in your customers' own words.
Can I export the Google reviews I collect?+
Yes. Every scrape lands in your history with a CSV export, so you can filter the raw reviews alongside the ranked angles.
More guides
Google Reviews scraperAll scrapersSee pricing
Run this play on your own Google Reviews page.
Paste one public URL. Adlicio returns the angle, hook, and proof to test next.