--- title: "Customer research for lead gen ads (final expense, Medicare, and beyond)" description: "Final expense, Medicare, home services: the buyers barely post on Reddit. Where their real language lives and how to mine it into ad angles that convert calls." canonical: https://tryadlicio.com/scrapers/guides/customer-research-for-lead-gen-ads --- # Customer research for lead gen ads (final expense, Medicare, and beyond) By Daniel, founder of Adlicio Final expense, Medicare, home services: the buyers barely post on Reddit. Where their real language lives and how to mine it into ad angles that convert calls. In lead gen and pay-per-call, 'research' usually means a spy tool: find a **winning native ad**, rip the lander, clone it, tweak the headline. Which is exactly why every final expense advertorial reads the same. The one input your competitors are not using is what the buyers themselves say, in their own words, about the thing you are selling. There is a catch specific to these verticals: the buyer is often **50 to 85 years old**, and that demographic barely posts on Reddit. Search 'final expense insurance' there and you get insurance agents talking shop. The real voice of this customer lives somewhere else, and once you know where, mining it takes minutes. ## Why Reddit is the wrong first stop for these verticals We ran the test. A Reddit search for 'final expense insurance worth it' returned one thin, on-topic thread and a page of noise: pet insurance questions, story subreddits, FIRE updates. The single relevant thread had **seven comments**, and every one of them was written in advisor voice, people explaining how the product works rather than buyers worrying out loud. That thread still held one useful signal: the person asking was not a senior. It was an adult son, writing 'my dad keeps getting these mailers and asked me what final expense insurance actually covers.' On Reddit, the persona in this niche is the **adult child researching** on a parent's behalf. That is a real audience with its own angle, but it is not the caller your pay-per-call offer wants. ## Where the buyer voice actually lives The seniors your ads target do comment, just not on Reddit. They comment on YouTube, under videos reviewing the products advertised at them on daytime TV. Scrape the comments under a single '**Colonial Penn $9.95 plan**, legit or scam?' video and you get lines like these, verbatim: - "**$9.95 is for $800 policy**. The average cost for funeral is 8,000 to $10,000." The buyer already did the math and felt cheated by it. A 'here is what a funeral actually costs' angle meets them exactly there. - "These insurance companies must think Seniors are stupid." **Distrust is the dominant emotion** in the whole thread. Copy that opens by acknowledging the scams outperforms copy that opens with a promise. - "My family will bury me in the back yard. Done. No expense." **Gallows-humor resistance** is an objection class of its own: the 'I refuse to be a burden and I refuse to be scammed' voice. - "My mom has bad health so we had no choice but to go with Colonial." Guaranteed-acceptance desperation, again voiced by the adult child. **Health-based disqualification fear** is a first-line hook in this niche. - "I'm so tired of that stupid commercial playing every second." **Ad fatigue with the incumbent** is an opening: your native ad wins partly by not looking like the thing they already mute. ## One scrape, four angles Those five quotes came out of one free scrape of one video, **about a minute of work**. They cluster into four angles: the funeral-cost math gap, distrust of TV insurance brands, fear of health-based rejection, and the adult child buying for a parent. Each one is grounded in language a real buyer typed, which is what makes the eventual ad read native instead of written. The same pattern holds across lead gen verticals. Medicare Advantage confusion lives under YouTube explainers and in Quora questions. Home services complaints live in Google and BBB reviews and public Facebook posts. Solar regret lives under installer review videos. Wherever your vertical's buyers are older or less online, YouTube comments, Quora, review sites, and Facebook posts **replace Reddit as the primary source**, and Adlicio scrapes all of them. ## Run the whole loop inside Claude With Adlicio connected to Claude as an MCP, the entire research workflow happens in one chat. Ask Claude to search Reddit for your niche (free, no credits) to confirm where the conversation is or is not. Paste YouTube, Quora, or forum URLs and Claude scrapes each one in **about 60 seconds**. Then keep talking: ask Claude to cluster the comments into ranked angles and objections, pull the strongest verbatim lines, and draft native-style headlines or an advertorial lede in that exact language. The output pastes straight into **whatever lander builder you already use**. No new tool to learn: the scraping is Adlicio, the analysis and drafting is the Claude conversation you are already in. ## How to do it with Adlicio 1. **Find 3-4 consumer-facing videos in your vertical** - Search YouTube for what your buyer would search: 'colonial penn 9.95 review', 'average cost of a funeral', 'medicare advantage trap'. Review and exposé videos aimed at consumers, not agent training content. 2. **Scrape them through Claude or the extension** - Paste each URL into your Claude chat with Adlicio connected, or scrape in the Chrome extension. YouTube comment scrapes run in about a minute each. 3. **Cluster the language into angles** - Ask Claude to rank the recurring pains, objections, and desires across all scrapes, keeping the verbatim quotes attached to each cluster. 4. **Draft copy in the buyer's own words** - Have Claude turn the top clusters into native ad headlines and advertorial copy that reuses the mined phrasing, then paste the result into your landing page builder. ## FAQ ### Which platforms hold customer language for final expense and Medicare? YouTube comments under product review and funeral-cost videos are the richest source, followed by Quora questions, BBB complaints, and public Facebook posts. Reddit mostly holds agent discussion plus adult children researching for their parents, which is a separate targeting angle. ### Does this work for other lead gen verticals like home services or solar? Yes, the method transfers directly: find where your vertical's buyers actually comment (review sites, YouTube, Facebook, Quora), scrape those sources, and cluster the language. The only vertical-specific step is knowing which platform your demographic uses. ### Do I need a specific plan to run this workflow? This workflow runs in the web app and inside Claude, so it needs All Access, which unlocks every platform, including YouTube, Quora, and Facebook, with 250 credits a month. ## Links - This guide: https://tryadlicio.com/scrapers/guides/customer-research-for-lead-gen-ads - Scraper: https://tryadlicio.com/scrapers/youtube-comment-scraper - Pricing: https://tryadlicio.com/pricing - Start free: https://tryadlicio.com/signup