---
title: "Facebook Comment Analysis for Ad Research"
description: "Read the comments on any public Facebook post at scale, ranked by relevance, and pull the words buyers use into ad angles."
canonical: https://tryadlicio.com/scrapers/facebook-scraper
---

# Facebook Comment Analysis for Ad Research

Read the comments on any public Facebook post at scale, ranked by relevance, and pull the words buyers use into ad angles.

Facebook is where a huge share of e-commerce buying still happens, and the comments under brand posts and public group posts are unusually candid. Adlicio captures that language and ranks it into the objections to answer and the desires to lead with, gold for a 35+ audience.

## What can you do with Facebook comments?

- Scrape a competitor's ad comments to see which objections their audience raises.
- Pull public group comments to hear how buyers talk unprompted.
- Build an objection bank for a 35+ audience that TikTok misses.
- Turn candid comment language into long-form ad copy buyers recognize.

## How to do it with Adlicio

1. **Paste a public Facebook post URL**: Any public post permalink, including the comment section under a competitor's running ad. No API key, no code.
2. **Adlicio reads the comments**: It clusters the objections, questions, and tag-a-friend reactions under the post in about 60 seconds.
3. **You get ranked angles**: Each with a hook line and the comment quotes behind it, ready for Claude or ChatGPT.

## FAQ

### Does this use the Facebook/Meta API?

No. Adlicio reads public comments through your own browser session, no API key and no Graph API terms.

### What can it capture on Facebook?

Public comments on public posts and pages. You point Adlicio at a public post URL and it captures the comment thread.

### Why Facebook if everyone talks about TikTok?

A large, high-spending e-commerce demographic buys on Facebook, and their comment language is more explicit and objection-rich than younger platforms.

### Can I research several pages at once?

Yes. Aggregate comments across multiple posts or competitors into one angle report to see the market-wide patterns.

### What do I get back?

Ranked angles: the sub-audiences, a hook line for each, and the verbatim quotes behind them, ready for copy or to feed into Claude or ChatGPT.

## Links

- This scraper: https://tryadlicio.com/scrapers/facebook-scraper
- All scrapers: https://tryadlicio.com/scrapers
- Pricing: https://tryadlicio.com/pricing
- Start free: https://tryadlicio.com/signup