---
title: "Start brand research"
description: "Start the dashboard's full research pipeline for an existing brand: discussions, avatars, angles and supporting quotes."
canonical: https://tryadlicio.com/docs/tools/start-brand-research
---

# Start brand research

Start the dashboard's full research pipeline for an existing brand: discussions, avatars, angles and supporting quotes.

| Tool name | Cost | Plan |
|---|---|---|
| `start_brand_research` | 3 credits | All Access & Team |

Charged when a new run starts. Usually takes 3–5 minutes; check its status with get_brand_research.

## Inputs

| Input | Required |
|---|---|
| `brand` | Required |

## Cost and plan

Each call costs 3 credits. Plan: All Access & Team. Cost and plan are separate: a tool can cost no credits and still need a paid plan. See [credits and limits](https://tryadlicio.com/docs/credits).

## Use it in chat

You do not need to type the tool name. [Connect Adlicio to Claude](https://tryadlicio.com/docs/connect/claude) or [to ChatGPT](https://tryadlicio.com/docs/connect/chatgpt), then ask for the job in plain words. Your AI app picks `start_brand_research` when it fits the request.