---
title: "Research a competitor"
description: "Tear down how one competitor gets its customers from its website: its offer and marketing tools, four years of estimated Google search visits, the searches that bring it visitors, which brands ChatGPT recommends, its live Meta ads and when they started, its Trustpilot complaints, Reddit threads and Instagram posts."
canonical: https://tryadlicio.com/docs/tools/research-competitor
---

# Research a competitor

Tear down how one competitor gets its customers from its website: its offer and marketing tools, four years of estimated Google search visits, the searches that bring it visitors, which brands ChatGPT recommends, its live Meta ads and when they started, its Trustpilot complaints, Reddit threads and Instagram posts.

| Tool name | Cost | Plan |
|---|---|---|
| `research_competitor` | 10 credits | Growth and Scale |

Charged only when at least 3 of the 8 sections come back; the same domain again the same day is free. Limited to 30 calls a day.

## Inputs

- **`domain`** (string, required, up to 300 characters): The competitor's website, for example foreplay.co or https://www.ag1.com. A page URL is reduced to its domain.
- **`country`** (string, optional, default `US`, up to 128 characters): ISO-2 market for search data and Meta ads. Default US. Search data covers US, GB, CA, AU, IE, NZ, IN, DE, AT, FR, ES, MX, IT, NL, SE and BR.
- **`category`** (string, optional, up to 80 characters): What the competitor sells, in a few words, for example "ad swipe file tool" or "magnesium gummies for sleep". Turns on the ChatGPT recommendation check and focuses the Reddit search; pass it whenever the brand name is also a common word.
- **`brand_name`** (string, optional, up to 60 characters): The name customers use for the brand when the domain differs, for example "AG1" for drinkag1.com. Used to match brand searches, AI answers and Reddit threads.

## Cost and plan

Cost: 10 credits. Plan: Growth and Scale. Cost and plan are separate: a tool can cost no credits and still need a paid plan. See [credits and limits](https://tryadlicio.com/docs/credits).

## Use it in chat

You do not need to type the tool name. [Connect Adlicio to Claude](https://tryadlicio.com/docs/connect/claude) or [to ChatGPT](https://tryadlicio.com/docs/connect/chatgpt), then ask for the job in plain words. Your AI app picks `research_competitor` when it fits the request.